PRONOUNCIATION
Fukitt is correctly and phonetically pronounced [foo-kit] or [fyoo-kitt]. Don't believe us? Enter "fukitt" and see how it is pronounced in several text-to-speech software: Google Translate, naturalreaders.com, oddcast.com, and this one.
OUR MISSION
Fukitt Clothing is an inspirational brand and our mission is to inspire and motivate people to live life without regret and accept challenges that are worth the risk. Everyone knows the concept of living life to the fullest by thinking positively because life is short. We all know and understand this concept but the problem is that it is simply human nature to take life for granted. This is the reason why we complain about Mondays, traffic, weather, or any negative life situation in general.
It is impossible to live life to the fullest and sometimes it's actually unhealthy so all we can do is attempt to live this way. People have argued that they can live life to the fullest every day. But what do they do when someone passes away or loses a special relationship? Someone who lives life to the fullest must not to be bothered or impacted negatively by these situations, which often leads to abusing drugs and alcohol. Instead, we believe that we need to embrace the pain to appreciate the pleasure.
Most of us don't need to be convinced to think more positively, we just simply need a reminder. For example, how do you feel when a friend or relative passes away? We all get a sense of gratitude for our lives and often decide to live life a little bit better. But this feeling is so temporary that we all find ourselves complaining about things again...until the next reminder, such as: watching Forrest Gump, having a friend get into an accident, or seeing someone else less fortunate than you.
Our goal is for our brand just to act as a reminder. We're hoping that every time you wear our apparel and see our brand, you will be reminded to stop complaining about your life, to take life a little less for granted and to take more risks when it's worth it.
SUICIDE PREVENTION AWARENESS
Since our mission is to inspire and motivate people to live life and take risks, it only made sense that we support Suicide Prevention Awareness. In addition, Ricardo J. Zulueta, Jr., the founder of Fukitt, has personally experienced the loss of his oldest brother from suicide, which is another reason why we are genuinely passionate in our mission. We are not just riding on the mainstream idea of marketing the idea of "living life to the fullest" but Fukitt is actually an extension of the founder's personality and experience, which makes the brand truly authentic.